We the power
is a documentary film and initiative by Patagonia that encourages viewers to imagine a future built on community energy
We the power
is a documentary film and initiative by Patagonia that encourages viewers to imagine a future built on community energy
We the power
is a documentary film and initiative by Patagonia that encourages viewers to imagine a future built on community energy
Patagonia's inspiring film envisions a future where citizen-led energy initiatives help individuals and communities take control of their power, finances, and decision-making. In preparation for the initiative's launch, we crafted a distinct identity that captures the movement's essence, empowering people to join, invest, create, or advocate for localized energy systems in their towns.
Patagonia's inspiring film envisions a future where citizen-led energy initiatives help individuals and communities take control of their power, finances, and decision-making. In preparation for the initiative's launch, we crafted a distinct identity that captures the movement's essence, empowering people to join, invest, create, or advocate for localized energy systems in their towns.
Brand system
Art direction
Identity systems & guidelines
Interactive
UI/UX design
Visual design
Art direction
Motion design
Patagonia
Upperquad
Patagonia
Upperquad
Creative Boom
Creative Boom
The identity is a celebration of the power of “We”. It’s meant to capture that crackling magic that sparks when individuals and communities roll up their sleeves and tackle issues together. The DIY-aesthetic reflects the inherent creativity shown by these community organizers and invites us all to participate in remaking the future of energy.
The identity is a celebration of the power of “We”. It’s meant to capture that crackling magic that sparks when individuals and communities roll up their sleeves and tackle issues together. The DIY-aesthetic reflects the inherent creativity shown by these community organizers and invites us all to participate in remaking the future of energy.
The branding stretched across venues both traditional and digital: a localized teaser campaign throughout the UK and Europe, storefront displays, street posters, social media, websites, community outreach, and more. We made sure Patagonia was well armed with tools and graphics to launch a widespread media campaign.
The branding stretched across venues both traditional and digital: a localized teaser campaign throughout the UK and Europe, storefront displays, street posters, social media, websites, community outreach, and more. We made sure Patagonia was well armed with tools and graphics to launch a widespread media campaign.
Setting our collages in motion led us to a delightful stop-motion look. Our paint draws itself and photos shuffle into place — nothing can ever quite sit still. This tingling sensation is another reminder that this is an active and energetic movement. Our collage system continues to explode out in all directions. It’s exciting to see all its many permutations take shape.
Setting our collages in motion led us to a delightful stop-motion look. Our paint draws itself and photos shuffle into place — nothing can ever quite sit still. This tingling sensation is another reminder that this is an active and energetic movement. Our collage system continues to explode out in all directions. It’s exciting to see all its many permutations take shape.
