Jigsaw
is an incubator and research group committed to studying and solving lurking digital threats that impact open societies
Jigsaw
is an incubator and research group committed to studying and solving lurking digital threats that impact open societies
Jigsaw
is an incubator and research group committed to studying and solving lurking digital threats that impact open societies
Jigsaw is a unit within Google that explores threats to open societies, and builds technology that inspires scalable solutions. As the digital sphere becomes increasingly intertwined with the physical, basic human rights have become vulnerable on a whole new frontier. We worked with the team at Jigsaw to develop a new brand, website and publishing platform capable of supporting their audacious and important work.
Jigsaw is a unit within Google that explores threats to open societies, and builds technology that inspires scalable solutions. As the digital sphere becomes increasingly intertwined with the physical, basic human rights have become vulnerable on a whole new frontier. We worked with the team at Jigsaw to develop a new brand, website and publishing platform capable of supporting their audacious and important work.
Interviews
Workshops
Identity
Brand system
Marks & symbols
Art direction
Illustration
Iconography
Custom font
UI/UX design
Interactive design
Data visualization
Motion design
Jigsaw
Upperquad
Imprint Projects
Jigsaw
Upperquad
Imprint Projects
Brand New
Webby Awards
Comm Arts
Awwwards
FWA
Brand New
Webby Awards
Comm Arts
Awwwards
FWA
With a sly interpretation of a puzzle piece, this rebrand preserves the problem-solving and analytical nature of its predecessor brand. Intense cropping symbolizes the hyper-vigilance Jigsaw requires, while the strategic use of negative space represents an organization that operates on the borderline between the best the internet has to offer and, unfortunately, its darker side.
With a sly interpretation of a puzzle piece, this rebrand preserves the problem-solving and analytical nature of its predecessor brand. Intense cropping symbolizes the hyper-vigilance Jigsaw requires, while the strategic use of negative space represents an organization that operates on the borderline between the best the internet has to offer and, unfortunately, its darker side.
Jigsaw addresses emerging digital threats with an interdisciplinary approach that includes research, partnerships, projects and products. To celebrate each project and product as its own, we developed a flexible system for creating logos that allows the work to take on independent identities without losing connection to the broader Jigsaw brand.
Jigsaw addresses emerging digital threats with an interdisciplinary approach that includes research, partnerships, projects and products. To celebrate each project and product as its own, we developed a flexible system for creating logos that allows the work to take on independent identities without losing connection to the broader Jigsaw brand.
Fragmentation, distortion, dimension, connection and illumination became consistent themes woven throughout our digital and print applications. We pushed the bounds of our geometry, color and type systems to create an extensive body of artwork that feels at once diverse and cohesive.
Fragmentation, distortion, dimension, connection and illumination became consistent themes woven throughout our digital and print applications. We pushed the bounds of our geometry, color and type systems to create an extensive body of artwork that feels at once diverse and cohesive.
Jigsaw's involvement in delicate and potentially dangerous situations prompted the creation of Jigsaw Sans, reducing our dependence on imagery within the brand program.
Jigsaw's involvement in delicate and potentially dangerous situations prompted the creation of Jigsaw Sans, reducing our dependence on imagery within the brand program.
In collaboration with Jigsaw and Imprint Projects, we also launched The Current. The Current is a digital publication that explores a single issue in depth each release, with the goal of demystifying complex topics. To exude optimism, we set The Current landing page in white and elevated our serif font, GT Sectra, to create a more editorial feel.
In collaboration with Jigsaw and Imprint Projects, we also launched The Current. The Current is a digital publication that explores a single issue in depth each release, with the goal of demystifying complex topics. To exude optimism, we set The Current landing page in white and elevated our serif font, GT Sectra, to create a more editorial feel.
