Santa Tracker
brings play and learning to children worldwide. Track Santa's progress on the big day and enjoy engaging activities leading up to it.
Santa Tracker
brings play and learning to children worldwide. Track Santa's progress on the big day and enjoy engaging activities leading up to it.
Santa Tracker
brings play and learning to children worldwide. Track Santa's progress on the big day and enjoy engaging activities leading up to it.
Santa Tracker is an advent calendar-inspired town full of games to play, videos to watch, igloos to explore, and tidbits to learn. Each day of December unlocks new easter eggs in the village - from reindeer flight school to the friendly waving walrus - so kids always have something new to discover. With over 45 games, 18 videos, and a whole lot of eggnog, we celebrate a near decade of holly jolly fun working on Santa Tracker with the talented folks at Google.
Santa Tracker is an advent calendar-inspired town full of games to play, videos to watch, igloos to explore, and tidbits to learn. Each day of December unlocks new easter eggs in the village - from reindeer flight school to the friendly waving walrus - so kids always have something new to discover. With over 45 games, 18 videos, and a whole lot of eggnog, we celebrate a near decade of holly jolly fun working on Santa Tracker with the talented folks at Google.
Brand strategy
Positioning
Storytelling
Content strategy
Identity
Brand system
Marks & symbols
Art direction
Illustration
Iconography
Illustration
UI/UX design
Interactive design
Game design
Storyboarding
Motion design
Upperquad
The Furrow
Oddfellows
Aranja
HeyTVM
Upperquad
The Furrow
Oddfellows
Aranja
HeyTVM
Webby Awards
Awwwards
FWA
Webby Awards
Awwwards
FWA
Santa's Village, our longstanding web destination for engaging games and videos in Santa Tracker, is complemented by comprehensive brand guidelines that cover all aspects of life at the North Pole. These guidelines define tone, characters, art style, game creation, video guidance, and more, acting as a guiding compass, keeping all partners on track, just like Santa's dedicated elves.
Santa's Village, our longstanding web destination for engaging games and videos in Santa Tracker, is complemented by comprehensive brand guidelines that cover all aspects of life at the North Pole. These guidelines define tone, characters, art style, game creation, video guidance, and more, acting as a guiding compass, keeping all partners on track, just like Santa's dedicated elves.
From slip-sliding penguins to dancing elves to Mrs. Claus herself, everyone is here! As you explore the village you’ll find Santa’s family and friends frolicking about, with representation from all ages, backgrounds, body types, skin colors, abilities and gender expressions.
From slip-sliding penguins to dancing elves to Mrs. Claus herself, everyone is here! As you explore the village you’ll find Santa’s family and friends frolicking about, with representation from all ages, backgrounds, body types, skin colors, abilities and gender expressions.
Of course, all of these games and goodies are built in anticipation of Santa’s big day - Christmas Eve. For a full 24 hours on December 24th, users can jump into city view, learn about holiday traditions in faraway lands and — most importantly — follow Santa as he makes his way from chimney to chimney, around the world.
Of course, all of these games and goodies are built in anticipation of Santa’s big day - Christmas Eve. For a full 24 hours on December 24th, users can jump into city view, learn about holiday traditions in faraway lands and — most importantly — follow Santa as he makes his way from chimney to chimney, around the world.
